WE help startups and upstarts introduce their ideas to the market so they can secure funding and change the world
Video Marketing Strategies That Move People To Act
LET'S TALK
Once your story concept is clear, our team is ready to create your cinematic PITCH VIDEO, brand film, explainer video, promotional video, bite-sized social media content and anything in between.
CREATIVE
We use storytelling frameworks based on brain science to build stories that TOUCH THE HEART and move your audience to action.
STORIES
Our approach starts with identifying your goals to defining the types of videos and distribution methods, and ultimately tracking the right metrics to ensure that you maximize your ROI.
STRATEGY
Before the cameras start rolling, we work closely with your team to provide video marketing insights and strategies needed to deliver business success. Our strategic approach starts with identifying your goals to defining the types of videos and distribution methods, and ultimately tracking the right metrics to ensure that you maximize your ROI.
STRATEGIC
"Story" seems like the latest buzz word in marketing. Everyone is talking about stories. But what is a good story and how do you know if a story is effective? This is where science comes in. When our brain hears a story, seven different regions of the brain are activated. On the other hand, facts and figures only activate two. Stories and emotions is wrapped around everything we do. We use storytelling frameworks based on brain science to build stories that increase trust and move your audience to action.
SCIENTIFIC
Once your story concept is clear, our small and agile team is ready to create your brand film, explainer video, promotional video, bite-sized social media content and anything in between. Each video is edited with your branded graphics and premium licensed music tracks to produce video assets for your business that will grow your business.
CREATIVE
We Focus On
What We Do
STRATEGIC PLANNING
• Marketing assessment
• Video content alignment with online sales funnel
• Competitor research
• Search volume research
STORY OUTLINE
• Pre-interview story subjects
• Backstory development
• Conflict identification
• Resolution development
• Storyboard
• Scripts
PRE-PRODUCTION
• Logistics
• Coordinating
• Scheduling
• Location scouting
• Casting
PRODUCTION
• Branded videos
• Documentary-style videos
• Company Promo videos
• Social Media videos
• Photography
POST-PRODUCTION
• Color Correction & Grading
• Music & Sound effects
• Voiceover & Recording
• Photography Editing
• ADA-compliance
SCHEDULE A DISCOVERY SESSION
Our solution aimed to capture the CEO's message and passion for their mission and build their credibility. We created a video that emotionally connected their story with their patients, surgeons, and investors. The video enabled them to spread their message more efficiently and effectively through their social media, website, and email campaigns.
SOLUTION
When we initially met with Clarity, they were doing outreach through cold calls. They wanted to find a more efficient way to tell their story, increase surgeon awareness of how their services can improve patient recovery, and raise funding from investors.
REQUIREMENTS
Clarity Telehealth is a telehealth startup that provides mental support for patients undergoing major life-changing surgeries.
Client: CLARITY TELEHEALTH
Working with their deadlines and construction schedules, we created a library of narrative and timeless images for The Save Mart Companies. They have used the images in their PR announcements, newspaper articles, internal reports, and customer weekly flyers.
SOLUTION
The Save Mart Companies was looking for approachable, clean photographs to showcase the unique grocery experience they've created for their shoppers. They required the photographs to be turned around quickly to meet printing deadlines and PR announcements.
REQUIREMENTS
The Save Mart Companies is a California family owned grocer operating under the names Lucky, Lucky California, Save Mart, Food Maxx and Maxx Value Foods.
Client: The Save Mart Companies
During our Story Finding Session with David, we found that he has a unique story of growing up resilient in the spirit of Oakland and how that allowed him to create a deep connection to his body and mind. This was the story that we felt would best provide his clients an insight into who he is and how he approaches creating the individualized training plans for his clients.
SOLUTION
Body Commitment owner, David Smith, was looking for a way to tell his story for the website and social media, and to give his client an insight to his training philosophy.
REQUIREMENTS
Body Commitment provides individualized personal training to help their clients keep up with the speed of their lives and achieve their highest emotional and physical state.
Client: BODY COMMITMENT
We set out to showcase not just the robots but also the industry and community leaders in the photographs we created for KUKA Rotobics.
SOLUTION
KUKA Robotics was opening its new West Coast facility and was looking for environmental and in-action photographs of their opening event. These photographs would be used for PR and internal communications.
REQUIREMENTS
KUKA Robotics is one of the world's leading suppliers of industrial robotics and solutions for factory automation.
Client: KUKA ROBOTICS CORP.
Instead of creating a show reel with only footages of the event, we planned an interview session with the organizer to allow them to articulate the goals and the purpose of the Stronger Together Festival.
SOLUTION
When we met TVNPA, they were in the midst of planning their annual Strong Together Festival. They were looking for a reel that they could use for future recruitment.
REQUIREMENTS
Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions.
Client: TRI-VALLEY NONPROFIT ALLIANCE
Working with Meadowbrook Design, we captured a series of environmental photographs that showed the team members in action.
SOLUTION
Meadowbrook Design needed photography for their website launch. They wanted something more unique for their team photographs than just traditional headshots.
REQUIREMENTS
Meadowbrook Design offers a full range of residential landscape services in the east San Francisco Bay Area.
Client: MEADOWBROOK DESIGN
Our Work
Meadowbrook Design Team
Stronger Together
Kuka Robotics
Body Commitment
The Save Mart Companies
Clarity Telehealth
Client: CLARITY TELEHEALTH
Clarity Telehealth is a telehealth startup that provides mental support for patients undergoing major life-changing surgeries.
When we initially met with Clarity, they were doing outreach through cold calls. They wanted to find a more efficient way to tell their story, increase surgeon awareness of how their services can improve patient recovery, and raise funding from investors.
REQUIREMENTS
Our solution aimed to capture the CEO's message and passion for their mission and build their credibility. We created a video that emotionally connected their story with their patients, surgeons, and investors. The video enabled them to spread their message more efficiently and effectively through their social media, website, and email campaigns.
SOLUTION
Client: THE SAVE MART COMPANIES
The Save Mart Companies is a California family owned grocer operating under the names Lucky, Lucky California, Save Mart, Food Maxx and Maxx Value Foods.
The Save Mart Companies was looking for approachable, clean photographs to showcase the unique grocery experience they've created for their shoppers. They required the photographs to be turned around quickly to meet printing deadlines and PR announcements.
REQUIREMENTS
SOLUTION
Working with their deadlines and construction schedules, we created a library of narrative and timeless images for The Save Mart Companies. They have used the images in their PR announcements, newspaper articles, internal reports, and customer weekly flyers.
Client: BODY COMMITMENT
Body Commitment provides individualized personal training to help their clients keep up with the speed of their lives and achieve their highest emotional and physical state.
Body Commitment owner, David Smith, was looking for a way to tell his story for the website and social media, and to give his client an insight to his training philosophy.
REQUIREMENTS
SOLUTION
During our Story Finding Session with David, we found that he has a unique story of growing up resilient in the spirit of Oakland and how that allowed him to create a deep connection to his body and mind. This was the story that we felt would best provide his clients an insight into who he is and how he approaches creating the individualized training plans for his clients.
Client: KUKA robotics Corporation
KUKA Robotics is one of the world's leading suppliers of industrial robotics and solutions for factory automation.
KUKA Robotics was opening its new West Coast facility and was looking for environmental and in-action photographs of their opening event. These photographs would be used for PR and internal communications.
REQUIREMENTS
We set out to showcase not just the robots but also the industry and community leaders in the photographs we created for KUKA.
SOLUTION
Client: TRI-VALLEY NONPROFIT ALLIANCE
Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions.
When we met TVNPA, they were in the midst of planning their annual Strong Together Festival. They were looking for a reel that they could use for future recruitment.
REQUIREMENTS
Instead of creating a show reel with only footages of the event, we planned interviews on the day of with the organizer and participants to allow them to articulate the goals and the purpose of the Stronger Together Festival.
SOLUTION
Client: MEADOWBROOK DESIGN
Meadowbrook Design offers a full range of residential landscape services in the east San Francisco Bay Area.
Meadowbrook Design needed photography for their website launch. They wanted something more unique for their team photographs than just the traditional headshots.
REQUIREMENTS
Working with Meadowbrook Design, we captured a series of environmental photographs that showed the team members in action.
SOLUTION
Client: New Leaf Community Markets
New Leaf Community Markets is the first California B-Corporation grocer. They are focused on community-based goodness with their commitment to local, organic produce, and sustainably-sourced goods.
New Leaf partnered up with the Livermore-Pleasanton Firefighters Foundation to host the Tri-Valley Bike to Work Day event. Being a new grocer in the neighborhood, they were looking for images that would tell the story of the day, while highlighting New Leaf and the local producers.
REQUIREMENTS
SOLUTION
We worked with New Leaf to The final images would be used for newspaper articles to bring more awareness to the store and internal reports.
Client: PORKY'S pizza palace
Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions.
When we met TVNPA, they were in the midst of planning their annual Strong Together Festival. They were looking for a reel that they could use for future recruitment.
REQUIREMENTS
Instead of creating a show reel with only footages of the event, we planned an interview session with the organizer to allow them to articulate the goals and the purpose of the Stronger Together Festival.
SOLUTION
Intrigued by a couple that would open up their home to bring together independent artists from all over the world and strangers who love music, KC Chen created this video story for the Vineyard View House Concert series to explain why it was started.
Client: Vineyard view house concert series
Services Provided: Productions & development, post-production
Our Work
Brian Dunkel
Chief Revenue Officer, Clarity Telehealth
As an early-stage company, leading the mission to change healthcare by bridging the gap between surgery and mental health, we relied on Moving Perceptions to create a message that would inspire multiple audiences, including world-renowned surgeons and sophisticated investors. I, along with our executive team and board of directors, are extremely happy with the results delivered by Moving Perceptions.
NICK CHAMBERS,
GLOBAL CONTENT MANAGER HQ COMMS + PR, KUKA ROBOTICS
KC WAS STELLAR TO WORK WITH – SUPER EASY, PROFESSIONAL AND REALLY TOOK CHARGE DURING A CHAOTIC EVENT. IT WAS ALSO GREAT THAT SHE WAS ABLE TO RESPOND TO OUR REQUEST LAST MINUTE, TOOK THE TIME TO LISTEN TO WHAT WE NEEDED ON SITE, AND IN JUST A COUPLE HOURS OF TIME PRODUCED SOME FABULOUS WORK EXACTLY TO SPECIFICATION. I DEFINITELY RECOMMEND HER SERVICES FOR OTHER CORPORATIONS LOOKING TO DOCUMENT EVENTS AND WOULD BE HAPPY TO WORK WITH HER AGAIN MYSELF.
SUSIE WEISS,
PLEASANTON CHAMBER OF COMMERCE
Moving Perceptions has been a wonderful partner for the Pleasanton Chamber of Commerce. What we like best about working with KC is her professionalism, her high quality of WORK, her timeliness and her kind nature. KC makes it easy for her clients because with just a little bit of guidance, she captures all the moments you're looking for and more.
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