WE help startups and upstarts introduce their ideas to the market so they can secure funding and change the world

Video Marketing Strategies That Move People To Act

LET'S TALK

Once your story concept is clear, our team is ready to create your cinematic PITCH VIDEO, brand film, explainer video, promotional video, bite-sized social media content and anything in between. 

CREATIVE

We use storytelling frameworks based on brain science to build stories that TOUCH THE HEART and move your audience to action. 

STORIES

Our approach starts with identifying your goals to defining the types of videos and distribution methods, and ultimately tracking the right metrics to ensure that you maximize your ROI.

STRATEGY

Before the cameras start rolling, we work closely with your team to provide video marketing insights and strategies needed to deliver business success. Our strategic approach starts with identifying your goals to defining the types of videos and distribution methods, and ultimately tracking the right metrics to ensure that you maximize your ROI.

STRATEGIC

"Story" seems like the latest buzz word in marketing.  Everyone is talking about stories.  But what is a good story and how do you know if a story is effective?  This is where science comes in.  When our brain hears a story, seven different regions of the brain are activated.  On the other hand, facts and figures only activate two.  Stories and emotions is wrapped around everything we do.  We use storytelling frameworks based on brain science to build stories that increase trust and move your audience to action. 

SCIENTIFIC

Once your story concept is clear,  our small and agile team is ready to create your brand film, explainer video, promotional video, bite-sized social media content and anything in between. Each video is edited with your branded graphics and premium licensed music tracks to produce video assets for your business that will grow your business. 

CREATIVE

We Focus On

What We Do

STRATEGIC PLANNING

• Marketing assessment
• Video content alignment with online sales funnel
• Competitor research
• Search volume research

STORY OUTLINE

• Pre-interview story subjects
• Backstory development
• Conflict identification
• Resolution development
• Storyboard
• Scripts

PRE-PRODUCTION

• Logistics
• Coordinating
• Scheduling
• Location scouting
• Casting

PRODUCTION

• Branded videos
• Documentary-style videos
• Company Promo videos
• Social Media videos
• Photography

POST-PRODUCTION

• Color Correction & Grading
• Music & Sound effects
• Voiceover & Recording
• Photography Editing
• ADA-compliance

SCHEDULE A DISCOVERY SESSION

Our solution aimed to capture the CEO's message and passion for their mission and build their credibility.  We created a video that emotionally connected their story with their patients, surgeons, and investors.  The video enabled them to spread their message more efficiently and effectively through their social media, website, and email campaigns.  

SOLUTION

When we initially met with Clarity, they were doing outreach through cold calls.  They wanted to find a more efficient way to tell their story, increase surgeon awareness of how their services can improve patient recovery, and raise funding from investors. 

REQUIREMENTS

Clarity Telehealth is a telehealth startup that provides mental support for patients undergoing major life-changing surgeries. 

Client: CLARITY TELEHEALTH

Working with their deadlines and construction schedules, we created a library of narrative and timeless images for The Save Mart Companies. They have used the images in their PR announcements, newspaper articles, internal reports, and customer weekly flyers. 

SOLUTION

The Save Mart Companies was looking for approachable, clean photographs to showcase the unique grocery experience they've created for their shoppers. They required the photographs to be turned around quickly to meet printing deadlines and PR announcements. 

REQUIREMENTS

The Save Mart Companies is a California family owned grocer operating under the names Lucky, Lucky California, Save Mart, Food Maxx and Maxx Value Foods.  

Client: The Save Mart Companies

During our Story Finding Session with David, we found that he has a unique story of growing up resilient in the spirit of Oakland and how that allowed him to create a deep connection to his body and mind. This was the story that we felt would best provide his clients an insight into who he is and how he approaches creating the individualized training plans for his clients. 

SOLUTION

Body Commitment owner, David Smith, was looking for a way to tell his story for the website and social media, and to give his client an insight to his training philosophy.

REQUIREMENTS

Body Commitment provides individualized personal training to help their clients keep up with the speed of their lives and achieve their highest emotional and physical state. 

Client: BODY COMMITMENT

We set out to showcase not just the robots but also the industry and community leaders in the photographs we created for KUKA Rotobics.  

SOLUTION

KUKA Robotics was opening its new West Coast facility and was looking for environmental and in-action photographs of their opening event. These photographs would be used for PR and internal communications. 

REQUIREMENTS

KUKA Robotics is one of the world's leading suppliers of industrial robotics and solutions for factory automation.

Client: KUKA ROBOTICS CORP.

Instead of creating a show reel with only footages of the event, we planned an interview session with the organizer to allow them to articulate the goals and the purpose of the Stronger Together Festival. 

SOLUTION

When we met TVNPA, they were in the midst of planning their annual Strong Together Festival. They were looking for a reel that they could use for future recruitment.  

REQUIREMENTS

Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions. 

Client: TRI-VALLEY NONPROFIT ALLIANCE

Working with Meadowbrook Design, we captured a series of environmental photographs that showed the team members in action.  

SOLUTION

Meadowbrook Design needed photography for their website launch. They wanted something more unique for their team photographs than just traditional headshots.  

REQUIREMENTS

Meadowbrook Design offers a full range of residential landscape services in the east San Francisco Bay Area. 

Client: MEADOWBROOK DESIGN

Our Work

Client: CLARITY TELEHEALTH

Clarity Telehealth is a telehealth startup that provides mental support for patients undergoing major life-changing surgeries. 

When we initially met with Clarity, they were doing outreach through cold calls.  They wanted to find a more efficient way to tell their story, increase surgeon awareness of how their services can improve patient recovery, and raise funding from investors. 

REQUIREMENTS

Our solution aimed to capture the CEO's message and passion for their mission and build their credibility.  We created a video that emotionally connected their story with their patients, surgeons, and investors.  The video enabled them to spread their message more efficiently and effectively through their social media, website, and email campaigns.  

SOLUTION

Client: THE SAVE MART COMPANIES

The Save Mart Companies is a California family owned grocer operating under the names Lucky, Lucky California, Save Mart, Food Maxx and Maxx Value Foods.  

The Save Mart Companies was looking for approachable, clean photographs to showcase the unique grocery experience they've created for their shoppers.  They required the photographs to be turned around quickly to meet printing deadlines and PR announcements. 

REQUIREMENTS

SOLUTION

Working with their deadlines and construction schedules, we created a library of narrative and timeless images for The Save Mart Companies.  They have used the images in their PR announcements, newspaper articles, internal reports, and customer weekly flyers. 

Client: BODY COMMITMENT

Body Commitment provides individualized personal training to help their clients keep up with the speed of their lives and achieve their highest emotional and physical state. 

Body Commitment owner, David Smith, was looking for a way to tell his story for the  website and social media, and to give his client an insight to his training philosophy.

REQUIREMENTS

SOLUTION

During our Story Finding Session with David, we found that he has a unique story of growing up resilient in the spirit of Oakland and how that allowed him to create a deep connection to his body and mind. This was the story that we felt would best provide his clients an insight into who he is and how he approaches creating the individualized training plans for his clients. 

Client: KUKA robotics Corporation

KUKA Robotics is one of the world's leading suppliers of industrial robotics and solutions for factory automation.

KUKA Robotics was opening its new West Coast facility and was looking for environmental and in-action photographs of their opening event.  These photographs would be used for PR and internal communications. 

REQUIREMENTS

We set out to showcase not just the robots but also the industry and community leaders in the photographs we created for KUKA.  

SOLUTION

Client: TRI-VALLEY NONPROFIT ALLIANCE

Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions. 

When we met TVNPA, they were in the midst of planning their annual Strong Together Festival.  They were looking for a reel that they could use for future recruitment.  

REQUIREMENTS

Instead of creating a show reel with only footages of the event, we planned interviews on the day of with the organizer and participants to allow them to articulate the goals and the purpose of the Stronger Together Festival. 

SOLUTION

Client: MEADOWBROOK DESIGN 

Meadowbrook Design offers a full range of residential landscape services in the east San Francisco Bay Area. 

Meadowbrook Design needed photography for their website launch.  They wanted something more unique for their team photographs than just the traditional headshots.  

REQUIREMENTS

Working with Meadowbrook Design, we captured a series of environmental photographs that showed the team members in action.  

SOLUTION

Client: New Leaf Community Markets

New Leaf Community Markets is the first California B-Corporation grocer.  They are focused on community-based goodness with their commitment to local, organic produce, and sustainably-sourced goods.

New Leaf partnered up with the Livermore-Pleasanton Firefighters Foundation to host the Tri-Valley Bike to Work Day event.  Being a new grocer in the neighborhood, they were looking for images that would tell the story of the day, while highlighting New Leaf and the local producers.  

REQUIREMENTS

SOLUTION

We worked with New Leaf to  The final images would be used for newspaper articles to bring more awareness to the store and internal reports. 

Client: PORKY'S pizza palace

Tri-Valley Nonprofit Alliance (TVNPA) gives nonprofit organizations with opportunities to meet, collaborate, share resources, and strengthen each other as they work to raise community awareness and strive to achieve their missions. 

When we met TVNPA, they were in the midst of planning their annual Strong Together Festival.  They were looking for a reel that they could use for future recruitment.  

REQUIREMENTS

Instead of creating a show reel with only footages of the event, we planned an interview session with the organizer to allow them to articulate the goals and the purpose of the Stronger Together Festival. 

SOLUTION

As part of a magazine article on Sabio on Main restaurant, we created a photo story to showcase the ambience and the delicious tapas that they offered.  

Client: Sabio on Main
Services Provided: Photography

Intrigued by a couple that would open up their home to bring together independent artists from all over the world and strangers who love music, KC Chen created this video story for the Vineyard View House Concert series to explain why it was started.  

Client: Vineyard view house concert series
Services Provided: Productions & development, post-production

When you are the face of your business, you need to have a professional portrait.  We know there's a need for the classic look, but we also like to show your true personality.  

Client: brian j.
Services Provided: Photography

We were commissioned to create images that could capture the soul of the dance studio for magazine advertisement. 

Client: Mark ballas dance
Services Provided: Photography

Our Work

Brian Dunkel
Chief Revenue Officer, Clarity Telehealth

As an early-stage company, leading the mission to change healthcare by bridging the gap between surgery and mental health, we relied on Moving Perceptions to create a message that would inspire multiple audiences, including world-renowned surgeons and sophisticated investors. I, along with our executive team and board of directors, are extremely happy with the results delivered by Moving Perceptions.

NICK CHAMBERS,
GLOBAL CONTENT MANAGER HQ COMMS + PR, KUKA ROBOTICS

KC WAS STELLAR TO WORK WITH – SUPER EASY, PROFESSIONAL AND REALLY TOOK CHARGE DURING A CHAOTIC EVENT. IT WAS ALSO GREAT THAT SHE WAS ABLE TO RESPOND TO OUR REQUEST LAST MINUTE, TOOK THE TIME TO LISTEN TO WHAT WE NEEDED ON SITE, AND IN JUST A COUPLE HOURS OF TIME PRODUCED SOME FABULOUS WORK EXACTLY TO SPECIFICATION. I DEFINITELY RECOMMEND HER SERVICES FOR OTHER CORPORATIONS LOOKING TO DOCUMENT EVENTS AND WOULD BE HAPPY TO WORK WITH HER AGAIN MYSELF.

SUSIE WEISS,
PLEASANTON CHAMBER OF COMMERCE

Moving Perceptions has been a wonderful partner for the Pleasanton Chamber of Commerce. What we like best about working with KC is her professionalism, her high quality of WORK, her timeliness and her kind nature.  KC makes it easy for her clients because with just a little bit of guidance, she captures all the moments you're looking for and more. 

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